Airbnb also offer enhancing supplementary service of protection plans to the hosts. They offer two options to the hosts, i.e., host alone by either listing their property for rental or any experience which they wish to offer to the guests or co-host with others by sharing their responsibilities with them. by choosing from a variety of listings available on the platform. or travel experiences such as scuba diving, cooking classes, art classes, etc. For the travelers, they offer the ease of finding the perfect accommodation such as homestays, hostel beds, hotel rooms, etc. Airbnb has a wide variety of service offerings in its marketing mix. Since Airbnb operates in a business to business market, the platform is the service that they offer to the hosts with value proposition of 'earning money to fund their own passions'. The product strategy and mix in Airbnb marketing strategy can be explained as follows:Īirbnb is a leading website which helps customers and users in booking of hotels, hostels and other type of accommodation.
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